{"id":384,"date":"2016-09-06T10:37:37","date_gmt":"2016-09-06T10:37:37","guid":{"rendered":"https:\/\/itzen.hu\/?p=384"},"modified":"2019-03-08T16:35:09","modified_gmt":"2019-03-08T14:35:09","slug":"mennyibe-kerul-egy-facebook-hirdetes","status":"publish","type":"post","link":"https:\/\/itzen.hu\/mennyibe-kerul-egy-facebook-hirdetes\/","title":{"rendered":"Mennyibe ker\u00fcl egy Facebook hirdet\u00e9s?"},"content":{"rendered":"<p>A Facebok\u00a0hirdet\u00e9sek \u00e1r\u00e1t nagy m\u00e9rt\u00e9kben befoly\u00e1solja a hirdetett fel\u00fclet n\u00e9pszer\u0171s\u00e9ge is, \u00edgy ink\u00e1bb k\u00f6lts\u00e9gtartom\u00e1nyokat \u00e9rdemes meghat\u00e1rozni. Hogy mennyibe ker\u00fcl egy Facebook hirdet\u00e9s, \u00e9s mekkora a hirdet\u00e9si k\u00f6lts\u00e9g megt\u00e9r\u00fcl\u00e9se, az viszont m\u00e1r m\u00e1s k\u00e9rd\u00e9s. Jelen cikk az adott k\u00f6lts\u00e9gkeretb\u0151l el\u00e9rhet\u0151 eredm\u00e9nyekre koncentr\u00e1l!<\/p>\n<p><!--more--><\/p>\n<h2>Hogyan sz\u00e1mol a Facebook?<\/h2>\n<p>El\u0151sz\u00f6r is \u00e9rdemes tiszt\u00e1ban lenni azzal, hogy a Facebook nem fix \u00e1rakon hirdet. Teh\u00e1t 50.000 Ft elk\u00f6lt\u00e9s\u00e9\u00e9rt nem\u00a05000 kattint\u00e1st kapsz. A Hirdet\u00e9skezel\u0151 \u00e1ltal el\u00e9rhet\u0151 adatok is \u00e1tlagos k\u00f6lts\u00e9get sz\u00e1m\u00edtanak, mivel egy kamp\u00e1ny k\u00f6lts\u00e9ge jelent\u0151sen\u00a0megv\u00e1ltozhat att\u00f3l, ha egy hasonl\u00f3 ter\u00fcleten hirdet\u0151 c\u00e9g magasabb aj\u00e1nlatot tesz ugyanarra a c\u00e9lk\u00f6z\u00f6ns\u00e9gre.<\/p>\n<h2>Milyen k\u00f6r\u00fclm\u00e9nyek alak\u00edtj\u00e1k ki a hirdet\u00e9s k\u00f6lts\u00e9geit?<\/h2>\n<p>A Facebook hirdet\u00e9s \u00e1ra t\u00f6bb t\u00e9nyez\u0151t\u0151l is f\u00fcgg. A legfontosabb, legink\u00e1bb befoly\u00e1solhat\u00f3 k\u00f6r\u00fclm\u00e9nyekkel kapcsolatos t\u00e9nyek a k\u00f6vetkez\u0151k:<\/p>\n<ul>\n<li><strong>Min\u00e9l kevesebb ember tartozik a behat\u00e1rolt c\u00e9lk\u00f6z\u00f6ns\u00e9gebe, ann\u00e1l magasabb a hirdet\u00e9si k\u00f6lts\u00e9g!<\/strong><br \/>\nPersze j\u00f3val nagyobb konverzi\u00f3 is \u00e9rhet\u0151 el ezzel a m\u00f3dszerrel. Viszont van egy kritikus pont a c\u00e9lk\u00f6z\u00f6ns\u00e9g meghat\u00e1roz\u00e1sa sor\u00e1n, amikor a rendszer nem is enged hirdetni. Ez \u00e1ltal\u00e1ban akkor fordul el\u0151, ha t\u00fal kev\u00e9s a c\u00e9lozhat\u00f3 szem\u00e9lyek sz\u00e1ma. \u00a0(P\u00e9lda: val\u00f3sz\u00edn\u0171leg nem fogod\u00a0tudni megc\u00e9lozni egy 5000 f\u0151s telep\u00fcl\u00e9s 30-40 \u00e9v k\u00f6r\u00fcli n\u0151i iPhone tulajdonosait, mivel a profilba ill\u0151k sz\u00e1ma eleny\u00e9sz\u0151en kev\u00e9s lesz)<\/li>\n<li><strong>A n\u00e9pszer\u0171bb term\u00e9kek, \u00e9s a nagyobb aktivit\u00e1st el\u00e9r\u0151 bejegyz\u00e9sek hirdet\u00e9se olcs\u00f3bb!<br \/>\n<\/strong>Illetve sokkal jobban megt\u00e9r\u00fcl, hiszen egy nagyobb viralit\u00e1st el\u00e9r\u0151 bejegyz\u00e9s k\u00e9pes \u00f6nmag\u00e1ban is\u00a0nagy t\u00f6megeket el\u00e9rni, \u00edgy ennek a hirdet\u00e9si \u00e9rt\u00e9ke is alacsonyabb. Ha a hirdet\u00e9s viszont egy sablonos kreativit\u00e1st n\u00e9lk\u00fcl\u00f6z\u0151 dolog, amire az emberek nem reag\u00e1lnak j\u00f3val dr\u00e1g\u00e1bb\u00e1 v\u00e1lik.<\/li>\n<\/ul>\n<h2><img decoding=\"async\" class=\"alignnone size-full wp-image-126 aligncenter\" src=\"https:\/\/itzen.hu\/wp-content\/uploads\/2016\/07\/greencircle.png\" alt=\"greencircle\" width=\"50\" height=\"50\" \/><\/h2>\n<h2>Hogyan \u00e9rdemes hirdetni a Facebook-on?<\/h2>\n<p>Kreat\u00edv, az embereket \u00e9rdekl\u0151 hirdet\u00e9seket kell l\u00e9trehozni. A Facebook felhaszn\u00e1l\u00f3k kegyei\u00e9rt \u00f3ri\u00e1si a verseny. Mivel a rendszer az egyik legnagyobb m\u00e9diafel\u00fclet jelenleg, ez\u00e9rt meg kell \u00e9rteni hogy a szerencs\u00e9tlen felhaszn\u00e1l\u00f3t ezer oldalr\u00f3l t\u00e1madj\u00e1k a hirdet\u00e9sek, ez\u00e9rt val\u00f3sz\u00edn\u0171leg arra fog csak reag\u00e1lni ami valami miatt kiemelkedik a t\u00f6megb\u0151l.<\/p>\n<p>Kor\u00e1bban \u00f3ri\u00e1si eredm\u00e9nyeket lehetett el\u00e9rni p\u00e9ld\u00e1ul a Facebook nyerem\u00e9nyj\u00e1t\u00e9kokkal. M\u00e1ra azonban a felhaszn\u00e1l\u00f3k f\u00e1sultt\u00e1 v\u00e1ltak. A sok \u00e1tver\u00e9st\u0151l \u00e9s a rengeteg aj\u00e1nlatt\u00f3l elment a kedv\u00fck is a j\u00e1t\u00e9kt\u00f3l. Persze most is lehet m\u00e9g el\u00e9rni n\u00e9h\u00e1ny eredm\u00e9nyt \u00edgy, de azok val\u00f3di megt\u00e9r\u00fcl\u00e9se eleny\u00e9sz\u0151 m\u00e9rt\u00e9k\u0171.<br \/>\nA hirdet\u00e9si m\u00f3dszerek finomod\u00e1s\u00e1val a felhaszn\u00e1l\u00f3k is egyre ink\u00e1bb ig\u00e9nylik a min\u0151s\u00e9get. Nem fognak csak az\u00e9rt r\u00e1kattintani a hirdet\u00e9sedre mert az olcs\u00f3bb lett, enn\u00e9l t\u00f6bb kell nekik, illetve az \u00e1rakci\u00f3 egy\u00e9bk\u00e9nt is elavult technika.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-126 aligncenter\" src=\"https:\/\/itzen.hu\/wp-content\/uploads\/2016\/07\/greencircle.png\" alt=\"greencircle\" width=\"50\" height=\"50\" \/><\/p>\n<h2>Teh\u00e1t mennyibe ker\u00fcl egy Facebook hirdet\u00e9s?<\/h2>\n<p>A hirdet\u00e9si k\u00f6lts\u00e9gek teh\u00e1t nem fognak egy\u00e9rtelm\u0171 alapokat adni a hirdet\u00e9sedhez, de tal\u00e1n seg\u00edt abban hogy sz\u00e1molj kicsit.\u00a0Az adatsorok amik alapj\u00e1n dolgoztam, 2015.01.01-t\u0151l 2016.09.05-ig terjed\u0151 id\u0151szakot fedt\u00e9k le, t\u00f6bbf\u00e9le term\u00e9k \u00e9s szolg\u00e1ltat\u00e1s hirdet\u00e9se sor\u00e1n.<\/p>\n<p>Az adott hirdet\u00e9sek konverzi\u00f3i itt most nem ker\u00fclnek kifejt\u00e9sre, csak a m\u00e9rhet\u0151 Facebook \u00e1ltal szolg\u00e1ltatott eredm\u00e9nyek. Enn\u00e9l kicsit pontosabb adatokat tal\u00e1lsz a Netmarketing \u00edr\u00e1s\u00e1ban a <a href=\"https:\/\/www.netmarketing.hu\/mennyibe-kerul-a-facebook-hirdetes\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook hirdet\u00e9sekr\u0151l.<\/a><\/p>\n<p>[caldera_form id=&#8221;CF5c82756572ea2&#8243;]<\/p>\n<h3>A legjobb eredm\u00e9ny<\/h3>\n<p>Egy k\u00e9ppel megt\u00e1mogatott Facebook oldal bejegyz\u00e9s\u00e9nek mind\u00f6ssze 500Ft-os kiemel\u00e9se \u00e1ltal remek eredm\u00e9nyeket siker\u00fclt el\u00e9rni. A hirdet\u00e9s els\u0151sorban a mobilos h\u00edrfolyamban tarolt. R\u00e9szletek:<\/p>\n<ul>\n<li>El\u00e9rt emberek sz\u00e1ma: 2524 szem\u00e9ly<\/li>\n<li>Aktivit\u00e1s : 209 esem\u00e9ny (Tetszik \u00e9s Megoszt\u00e1s)<\/li>\n<li>\u00c1tlagos k\u00f6lts\u00e9g aktivit\u00e1sonk\u00e9nt \u00a0<strong>~2 Ft<\/strong><\/li>\n<\/ul>\n<p>A sztorihoz hozz\u00e1tartozik, hogy a hirdet\u00e9s le\u00e1ll\u00edt\u00e1sa \u00f3ta az el\u00e9rt emberek sz\u00e1ma m\u00e1r 5000 f\u00f6l\u00f6tt van, azaz a hirdet\u00e9s az\u00f3ta is folyamatosan hoz \u00faj kedvel\u0151ket az oldalra.<\/p>\n<h3>A legdr\u00e1g\u00e1bb<\/h3>\n<p>Ebben az esetben is egy bejegyz\u00e9s eredm\u00e9ny\u00e9r\u0151l volt sz\u00f3, azonban kiss\u00e9 nehezebb t\u00e9m\u00e1r\u00f3l volt sz\u00f3, t\u00e1mogat\u00f3kat pr\u00f3b\u00e1lt megtal\u00e1lni egy egyedi kezdem\u00e9nyez\u00e9s. Nyilv\u00e1n itt j\u00f3val nagyobb hozz\u00e1adott \u00e9rt\u00e9ket k\u00e9pviselt a hirdet\u00e9s c\u00e9lja. Itt nem 500 Ft volt az elk\u00f6lt\u00f6tt \u00f6sszeg, azonban az \u00f6sszehasonl\u00edthat\u00f3s\u00e1g c\u00e9lj\u00e1b\u00f3l 500Ft-ra ker\u00fcltek \u00e1tsz\u00e1m\u00edt\u00e1sra az eredm\u00e9nyek.<\/p>\n<ul>\n<li>El\u00e9rt emberek sz\u00e1ma: 988\u00a0szem\u00e9ly<\/li>\n<li>Aktivit\u00e1s (tetszikek \u00e9s megoszt\u00e1sok):\u00a02 esem\u00e9ny (Weboldalra kattint\u00e1s)<\/li>\n<li>\u00c1tlagos k\u00f6lts\u00e9g aktivit\u00e1sonk\u00e9nt ~<strong>250 Ft<\/strong><\/li>\n<\/ul>\n<h2><img decoding=\"async\" class=\"alignnone size-full wp-image-126 aligncenter\" src=\"https:\/\/itzen.hu\/wp-content\/uploads\/2016\/07\/greencircle.png\" alt=\"greencircle\" width=\"50\" height=\"50\" \/><\/h2>\n<h2>Mi a k\u00fcl\u00f6nbs\u00e9g oka?<\/h2>\n<p>A bejegyz\u00e9sek jellege. A Facebook t\u00f6bbf\u00e9le hirdet\u00e9si m\u00f3dot k\u00edn\u00e1l t\u00f6bbf\u00e9le hirdet\u00e9si c\u00e9llal, \u00edgy a lehets\u00e9ges \u00a0hirdet\u00e9si m\u00f3dszerek kombin\u00e1ci\u00f3ja rendk\u00edv\u00fcl magas sz\u00e1m. a hozz\u00e1tessz\u00fck a hirdet\u00e9si min\u0151s\u00e9gekben t\u00f6rt\u00e9n\u0151 elt\u00e9r\u00e9seket is, a lehets\u00e9ges kimenetelek sz\u00e1ma v\u00e9gtelenn\u00e9 v\u00e1lik. A Facebook hirdet\u00e9si rendszere alkalmazkodik a k\u00fcl\u00f6nb\u00f6z\u0151 helyzetekhez, ez az oka az elt\u00e9r\u0151 eredm\u00e9nyeknek.<\/p>\n<p>Seg\u00edts\u00e9get szeretn\u00e9l a Facebook hirdet\u00e9sekhez? Esetleg Instagram hirdet\u00e9s \u00e9rdekelne? <a href=\"https:\/\/itzen.hu\/ajanlatkeres-szabaduszo-munkara\/\">KATT!<\/a><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>A Facebok\u00a0hirdet\u00e9sek \u00e1r\u00e1t nagy m\u00e9rt\u00e9kben befoly\u00e1solja a hirdetett fel\u00fclet n\u00e9pszer\u0171s\u00e9ge is, \u00edgy ink\u00e1bb k\u00f6lts\u00e9gtartom\u00e1nyokat \u00e9rdemes meghat\u00e1rozni. Hogy mennyibe ker\u00fcl egy Facebook hirdet\u00e9s, \u00e9s mekkora a hirdet\u00e9si k\u00f6lts\u00e9g megt\u00e9r\u00fcl\u00e9se, az viszont m\u00e1r m\u00e1s k\u00e9rd\u00e9s. Jelen cikk az adott k\u00f6lts\u00e9gkeretb\u0151l el\u00e9rhet\u0151 eredm\u00e9nyekre&#8230;<\/p>\n<p><a class=\"btn btn-secondary darkzen-read-more-link\" href=\"https:\/\/itzen.hu\/mennyibe-kerul-egy-facebook-hirdetes\/\">Tov\u00e1bb a cikkre<\/a><\/p>\n<p><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":393,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[6],"tags":[32,30,31,8],"featured_image_urls":{"full":["https:\/\/itzen.hu\/wp-content\/uploads\/2016\/09\/ee33b40c2ee91c72d252440dee4a5b97e770e1d41cb6164595_1280_facebook.png",1280,719,false],"thumbnail":["https:\/\/itzen.hu\/wp-content\/uploads\/2016\/09\/ee33b40c2ee91c72d252440dee4a5b97e770e1d41cb6164595_1280_facebook-150x150.png",150,150,true],"medium":["https:\/\/itzen.hu\/wp-content\/uploads\/2016\/09\/ee33b40c2ee91c72d252440dee4a5b97e770e1d41cb6164595_1280_facebook-300x169.png",300,169,true],"medium_large":["https:\/\/itzen.hu\/wp-content\/uploads\/2016\/09\/ee33b40c2ee91c72d252440dee4a5b97e770e1d41cb6164595_1280_facebook-768x431.png",640,359,true],"large":["https:\/\/itzen.hu\/wp-content\/uploads\/2016\/09\/ee33b40c2ee91c72d252440dee4a5b97e770e1d41cb6164595_1280_facebook-1024x575.png",640,359,true],"1536x1536":["https:\/\/itzen.hu\/wp-content\/uploads\/2016\/09\/ee33b40c2ee91c72d252440dee4a5b97e770e1d41cb6164595_1280_facebook.png",1280,719,false],"2048x2048":["https:\/\/itzen.hu\/wp-content\/uploads\/2016\/09\/ee33b40c2ee91c72d252440dee4a5b97e770e1d41cb6164595_1280_facebook.png",1280,719,false]},"post_excerpt_stackable":"<p>A Facebok\u00a0hirdet\u00e9sek \u00e1r\u00e1t nagy m\u00e9rt\u00e9kben befoly\u00e1solja a hirdetett fel\u00fclet n\u00e9pszer\u0171s\u00e9ge is, \u00edgy ink\u00e1bb k\u00f6lts\u00e9gtartom\u00e1nyokat \u00e9rdemes meghat\u00e1rozni. Hogy mennyibe ker\u00fcl egy Facebook hirdet\u00e9s, \u00e9s mekkora a hirdet\u00e9si k\u00f6lts\u00e9g megt\u00e9r\u00fcl\u00e9se, az viszont m\u00e1r m\u00e1s k\u00e9rd\u00e9s. Jelen cikk az adott k\u00f6lts\u00e9gkeretb\u0151l el\u00e9rhet\u0151 eredm\u00e9nyekre koncentr\u00e1l! Hogyan sz\u00e1mol a Facebook? El\u0151sz\u00f6r is \u00e9rdemes tiszt\u00e1ban lenni azzal, hogy a Facebook nem fix \u00e1rakon hirdet. Teh\u00e1t 50.000 Ft elk\u00f6lt\u00e9s\u00e9\u00e9rt nem\u00a05000 kattint\u00e1st kapsz. A Hirdet\u00e9skezel\u0151 \u00e1ltal el\u00e9rhet\u0151 adatok is \u00e1tlagos k\u00f6lts\u00e9get sz\u00e1m\u00edtanak, mivel egy kamp\u00e1ny k\u00f6lts\u00e9ge jelent\u0151sen\u00a0megv\u00e1ltozhat att\u00f3l, ha egy hasonl\u00f3 ter\u00fcleten hirdet\u0151 c\u00e9g magasabb aj\u00e1nlatot tesz ugyanarra a c\u00e9lk\u00f6z\u00f6ns\u00e9gre. Milyen k\u00f6r\u00fclm\u00e9nyek alak\u00edtj\u00e1k ki a hirdet\u00e9s k\u00f6lts\u00e9geit? 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