{"id":608,"date":"2016-12-20T13:03:28","date_gmt":"2016-12-20T12:03:28","guid":{"rendered":"https:\/\/itzen.hu\/?p=608"},"modified":"2016-12-20T13:03:59","modified_gmt":"2016-12-20T12:03:59","slug":"forgalomnovekedes","status":"publish","type":"post","link":"https:\/\/itzen.hu\/forgalomnovekedes\/","title":{"rendered":"V\u00e1rhat\u00f3 forgalomn\u00f6veked\u00e9s keres\u0151optimaliz\u00e1l\u00e1s ut\u00e1n?"},"content":{"rendered":"<p>A keres\u0151optimaliz\u00e1l\u00e1s forgalomra gyakorolt hat\u00e1s\u00e1r\u00f3l nem esik t\u00fal sok sz\u00f3. Vajon az\u00e9t kell a SEO-val foglalkozni hogy n\u00f6vekedjen a forgalmunk? Nem felt\u00e9tlen\u00fcl ez a f\u0151 szempont, de persze ez is el\u00e9rhet\u0151. Mire kell sz\u00e1m\u00edtanod ha keres\u0151optimaliz\u00e1lsz?<!--more--><\/p>\n<h2>Azonnali forgalomn\u00f6veked\u00e9s<\/h2>\n<p>Ez ritk\u00e1n fordul el\u0151, azonban mint mindenre erre is vannak ellenp\u00e9ld\u00e1k. Persze erre val\u00f3sz\u00edn\u0171leg ink\u00e1bb a k\u00f6z\u00f6ss\u00e9gi jelenl\u00e9t lehet az oka mint a keres\u0151optimaliz\u00e1l\u00e1s. Az igazs\u00e1g az, hogy egy weboldal SEO-ja \u00e1ltal\u00e1ban hetek ut\u00e1n l\u00e1tszik a befektetett munka (<a href=\"https:\/\/itzen.hu\/google-amp-keresooptimalizalas-tapasztalatok\/\">kiv\u00e9ve az AMP eset\u00e9ben<\/a> ;))<\/p>\n<p>Azonnali forgalomv\u00e1ltoz\u00e1sr\u00f3l azonban besz\u00e9lhet\u00fcnk.<\/p>\n<h2>Ha leesik a forgalom<\/h2>\n<p>Els\u0151sorban az OnSite SEO elv\u00e9gz\u00e9se ut\u00e1n tapasztalhat\u00f3 hogy az els\u0151 id\u0151szakban lecs\u00f6kken a weboldal forgalma. Ennek megvannak az okai. A keres\u0151optimaliz\u00e1l\u00e1s sor\u00e1n els\u0151sorban a sz\u00e1munkra hasznos kulcsszavakra pr\u00f3b\u00e1ljuk er\u0151s\u00edteni az oldalt, aminek k\u00f6vetkezm\u00e9nyk\u00e9ppen megv\u00e1ltozhat az \u00e9rdekl\u0151d\u0151k k\u00f6re is.<\/p>\n<p>Ha ezt tapasztaljuk, az val\u00f3sz\u00edn\u0171leg az\u00e9rt van mert az \u00e9rt\u00e9ktelen kulcsszavakra h\u00e1tr\u00e9bb ker\u00fclt\u00fcnk. Ez \u00e1ltal\u00e1ban nem probl\u00e9ma.<\/p>\n<p>Elk\u00e9pzelhet\u0151, hogy egy kulcssz\u00f3ra er\u0151sek vagyunk, de ha ez nem hoz val\u00f3di hasznot az \u00fczletnek, akkor gyakorlatilag felesleges terhel\u00e9st jelent. Erre kiv\u00e1l\u00f3 p\u00e9lda a <a href=\"http:\/\/keresooptimalizalas.ewaste.hu\/soap.php\" target=\"_blank\">szappan-kalkul\u00e1tor esete<\/a>.<\/p>\n<p>Egy\u00e9bk\u00e9nt csak gondold v\u00e9gig melyik a jobb egy k\u00f6nyvesboltban?<\/p>\n<ul>\n<li>100 vend\u00e9g aki csak belelapoz a k\u00f6nyvekbe, de nem veszi meg azokat<\/li>\n<li>1 vend\u00e9g aki egy adott k\u00f6nyv megv\u00e1s\u00e1rl\u00e1si sz\u00e1nd\u00e9k\u00e1val t\u00e9r be a boltba?<\/li>\n<\/ul>\n<h2>Konverzi\u00f3n\u00f6veked\u00e9s<\/h2>\n<p>A keres\u0151 optimaliz\u00e1l\u00e1s els\u0151dleges c\u00e9lj\u00e1nak a konverzi\u00f3 n\u00f6vel\u00e9s\u00e9nek kellene lennie. Azaz tal\u00e1ljuk meg azokat a kulcsszavakat, melyek val\u00f3ban hasznosak sz\u00e1munkra \u00e9s er\u0151s\u00edts\u00fck meg az oldalunkat ezekre a kulcsszavakra.<\/p>\n<p>Ugyanakkor nem v\u00e1rhatunk addig el konverzi\u00f3n\u00f6veked\u00e9st, am\u00edg maga a weboldal nem k\u00e9pes erre.<\/p>\n<p>N\u00e9zz\u00fck egy konkr\u00e9t p\u00e9ld\u00e1t:<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-609\" src=\"https:\/\/itzen.hu\/wp-content\/uploads\/2016\/12\/royal.png\" alt=\"Konverzi\u00f3n\u00f6vel\u00e9s\" width=\"900\" height=\"166\" srcset=\"https:\/\/itzen.hu\/wp-content\/uploads\/2016\/12\/royal.png 900w, https:\/\/itzen.hu\/wp-content\/uploads\/2016\/12\/royal-300x55.png 300w, https:\/\/itzen.hu\/wp-content\/uploads\/2016\/12\/royal-768x142.png 768w, https:\/\/itzen.hu\/wp-content\/uploads\/2016\/12\/royal-600x111.png 600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>A grafikonon l\u00e1that\u00f3 weboldal keres\u0151optimaliz\u00e1l\u00e1s\u00e1t az augusztusi id\u0151szakban v\u00e9geztem el. Kereskedelmi c\u00e9gr\u0151l van sz\u00f3 (de nem web\u00e1ruh\u00e1zr\u00f3l), aki nagy \u00e9rt\u00e9k\u0171 \u00e1rukat \u00e9rt\u00e9kes\u00edt.<\/p>\n<p>Az oldalon gyakorlatilag kiz\u00e1r\u00f3lag oniste \u00e9s technikai fejleszt\u00e9sek t\u00f6rt\u00e9ntek. L\u00e1that\u00f3 hogy a keres\u0151optimaliz\u00e1l\u00e1s hat\u00e1sa h\u00f3napokig nem volt jelent\u0151s, k\u00f6r\u00fclbel\u00fcl novembert\u0151l besz\u00e9lhet\u00fcnk forgalomn\u00f6veked\u00e9sr\u0151l.<\/p>\n<p>A\u00a0tulajdonos besz\u00e1mol\u00f3i alapj\u00e1n azonban a val\u00f3s n\u00f6veked\u00e9s elindul\u00e1sa el\u0151tt megn\u00f6vekedett a kapcsolatfelv\u00e9telek sz\u00e1ma (2016.Okt\u00f3ber \u00e9s November k\u00f6zti id\u0151szak).<\/p>\n<h3>Mi t\u00f6rt\u00e9nt a h\u00e1tt\u00e9rben?<\/h3>\n<p>&nbsp;<\/p>\n<p>A kor\u00e1bban indexelt kulcsszavak nagy r\u00e9sze nem volt relev\u00e1ns az eladott term\u00e9khez k\u00e9pest. A c\u00e9g megpr\u00f3b\u00e1lta a weboldal\u00e1nak tartalmait sz\u00ednes\u00edteni, n\u00e9h\u00e1ny friss h\u00edrrel, ami ugyan az \u00e1gazat\u00e1hoz k\u00f6t\u0151d\u00f6tt, de csak \u00e9rint\u0151legesen.<\/p>\n<p>A weboldal a keres\u0151ben\u00a0a h\u00edrekben szerepl\u0151 kulcsszavakra jelent meg,viszont ez nem a term\u00e9k ir\u00e1nt \u00e9rdekl\u0151d\u0151 c\u00e9lcsoportok k\u00f6r\u00e9ben n\u00e9pszer\u0171 kulcsszavakat jelentette.<\/p>\n<p>Az OnSite SEO els\u0151 l\u00e9p\u00e9sek\u00e9nt ezeket a h\u00edreket cser\u00e9lt\u00fck le egyedi t\u00e9maspecifikus tartalmakra, \u00edgy a Google \u00fajraindexel\u00e9s sor\u00e1n m\u00e1r relev\u00e1nsabb kulcsszavakat tal\u00e1lt az oldalon.<\/p>\n<p>Mivel a t\u00e9ma ir\u00e1nt \u00e9rdekl\u0151d\u0151 l\u00e1togat\u00f3k jelentek meg, \u00edgy\u00a0a keres\u0151optimaliz\u00e1l\u00e1s haszna forgalomn\u00f6veked\u00e9s n\u00e9lk\u00fcl is megmutatkozott. Pontosabban t\u00f6rt\u00e9nt forgalomn\u00f6veked\u00e9s az adott kulcsszavakra, viszont egyidej\u0171leg az oldal kiker\u00fclt a keres\u0151b\u0151l egy m\u00e1sik kulcssz\u00f3csoportra.<\/p>\n<p>Az m\u00e1r csak r\u00e1ad\u00e1s, hogy az az\u00f3ta \u00e9rintetlen oldal fokozatosan n\u00f6vekv\u0151 forgalmat tudhat mag\u00e1\u00e9nak. Ez persze annak is betudhat\u00f3, hogy n\u00e9h\u00e1ny min\u0151s\u00e9gi informat\u00edv tartalom is felker\u00fclt az oldalra, amik hamarabb beker\u00fclnek a k\u00f6z\u00f6ss\u00e9gi oldalakra.<\/p>\n<h3>Mennyibe ker\u00fclt?<\/h3>\n<p>A keres\u0151optimaliz\u00e1l\u00e1s id\u0151nk\u00e9nt kifejezetten egyszer\u0171 tud lenni, ha tudod hol kell neki\u00e1llni. Itt sem t\u00f6rt\u00e9nt ez m\u00e1sk\u00e9ppen, a tulajdonos egyszeri p\u00e1r t\u00edzezres beruh\u00e1z\u00e1sa sokszorosan megt\u00e9r\u00fclt n\u00e9h\u00e1ny h\u00f3nap ut\u00e1n, hiszen az \u00fcgyf\u00e9lk\u00f6re n\u00f6veked\u00e9snek indult a keres\u0151optimaliz\u00e1l\u00e1snak k\u00f6sz\u00f6nhet\u0151en.<\/p>\n<p>Tegy\u00fck hozz\u00e1 hogy az \u00e9rintett oldal\u00a0link\u00e9p\u00edt\u00e9s n\u00e9lk\u00fcl \u00e9rte el az eredm\u00e9nyeit. Ha b\u00e1rmilyen link\u00e9p\u00edt\u00e9si technika alkalmaz\u00e1sra ker\u00fclne r\u00f6vid id\u0151t\u00e1von l\u00e1tv\u00e1nyos eredm\u00e9nyeket \u00e9rne el a webhely forgalma.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Szeretn\u00e9l te is forgalmat n\u00f6velni? <a href=\"https:\/\/itzen.hu\/kerdezz-most\/\">K\u00e9rj aj\u00e1nlatot!<\/a><\/strong><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>A keres\u0151optimaliz\u00e1l\u00e1s forgalomra gyakorolt hat\u00e1s\u00e1r\u00f3l nem esik t\u00fal sok sz\u00f3. Vajon az\u00e9t kell a SEO-val foglalkozni hogy n\u00f6vekedjen a forgalmunk? Nem felt\u00e9tlen\u00fcl ez a f\u0151 szempont, de persze ez is el\u00e9rhet\u0151. Mire kell sz\u00e1m\u00edtanod ha keres\u0151optimaliz\u00e1lsz?&#8230;<\/p>\n<p><a class=\"btn btn-secondary darkzen-read-more-link\" href=\"https:\/\/itzen.hu\/forgalomnovekedes\/\">Tov\u00e1bb a cikkre<\/a><\/p>\n<p><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":612,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[6],"tags":[32,19,20],"featured_image_urls":{"full":["https:\/\/itzen.hu\/wp-content\/uploads\/2016\/12\/pablo-24.png",1024,512,false],"thumbnail":["https:\/\/itzen.hu\/wp-content\/uploads\/2016\/12\/pablo-24-150x150.png",150,150,true],"medium":["https:\/\/itzen.hu\/wp-content\/uploads\/2016\/12\/pablo-24-300x150.png",300,150,true],"medium_large":["https:\/\/itzen.hu\/wp-content\/uploads\/2016\/12\/pablo-24-768x384.png",640,320,true],"large":["https:\/\/itzen.hu\/wp-content\/uploads\/2016\/12\/pablo-24-1024x512.png",640,320,true],"1536x1536":["https:\/\/itzen.hu\/wp-content\/uploads\/2016\/12\/pablo-24.png",1024,512,false],"2048x2048":["https:\/\/itzen.hu\/wp-content\/uploads\/2016\/12\/pablo-24.png",1024,512,false]},"post_excerpt_stackable":"<p>A keres\u0151optimaliz\u00e1l\u00e1s forgalomra gyakorolt hat\u00e1s\u00e1r\u00f3l nem esik t\u00fal sok sz\u00f3. Vajon az\u00e9t kell a SEO-val foglalkozni hogy n\u00f6vekedjen a forgalmunk? Nem felt\u00e9tlen\u00fcl ez a f\u0151 szempont, de persze ez is el\u00e9rhet\u0151. Mire kell sz\u00e1m\u00edtanod ha keres\u0151optimaliz\u00e1lsz? Azonnali forgalomn\u00f6veked\u00e9s Ez ritk\u00e1n fordul el\u0151, azonban mint mindenre erre is vannak ellenp\u00e9ld\u00e1k. Persze erre val\u00f3sz\u00edn\u0171leg ink\u00e1bb a k\u00f6z\u00f6ss\u00e9gi jelenl\u00e9t lehet az oka mint a keres\u0151optimaliz\u00e1l\u00e1s. Az igazs\u00e1g az, hogy egy weboldal SEO-ja \u00e1ltal\u00e1ban hetek ut\u00e1n l\u00e1tszik a befektetett munka (kiv\u00e9ve az AMP eset\u00e9ben ;)) Azonnali forgalomv\u00e1ltoz\u00e1sr\u00f3l azonban besz\u00e9lhet\u00fcnk. Ha leesik a forgalom Els\u0151sorban az OnSite SEO elv\u00e9gz\u00e9se ut\u00e1n tapasztalhat\u00f3 hogy az els\u0151 id\u0151szakban&hellip;<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_excerpt --><!-- AddThis Share Buttons generic via filter on the_excerpt -->","category_list":"<a href=\"https:\/\/itzen.hu\/blog\/\" rel=\"category tag\">IT Blog<\/a>","author_info":{"name":"Horv\u00e1th S\u00e1ndor","url":"https:\/\/itzen.hu\/author\/sanyi\/"},"comments_num":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>V\u00e1rhat\u00f3 forgalomn\u00f6veked\u00e9s keres\u0151optimaliz\u00e1l\u00e1s ut\u00e1n? ITZen<\/title>\n<meta name=\"description\" content=\"A keres\u0151optimaliz\u00e1l\u00e1s c\u00e9lja nem a forgalomn\u00f6veked\u00e9s. Id\u0151nk\u00e9nt el\u0151fordul hogy ugyannyi l\u00e1togat\u00f3 t\u00f6bb bev\u00e9telt gener\u00e1l a v\u00e1llalkoz\u00e1snak.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/itzen.hu\/forgalomnovekedes\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"V\u00e1rhat\u00f3 forgalomn\u00f6veked\u00e9s keres\u0151optimaliz\u00e1l\u00e1s ut\u00e1n? ITZen\" \/>\n<meta property=\"og:description\" content=\"A keres\u0151optimaliz\u00e1l\u00e1s c\u00e9lja nem a forgalomn\u00f6veked\u00e9s. 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